Privacy Policy
Privacy Policy
POSTED: October 26, 2022
EFFECTIVE: October 26, 2022
This FXM Privacy Policy describes the information collection practices of FXM’s company site available at www.fxm.co.
B. Third-Party Service Providers
Introduction
fXm, Inc. (“FXM”) provides flexible, scalable media finance solutions to our clients and partners across the digital media supply chain (the “FXM Services”). FXM has prepared this Privacy Policy to describe our practices regarding the information we collect from visitors to our website at www.fxm.co (the “Company Site”), including all subdomains.
Changes to this Privacy Policy. FXM will update this Privacy Policy to reflect changes to our practices on the Company Site. We will post all Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice. The Privacy Policy posted on this page will say when that version went into effect. If you visit the Company Site after such a change, you will have accepted the new Privacy Policy.
1. INFORMATION COLLECTED BY THE COMPANY SITE
The Company Site provides information about FXM, and our business and services. Personal Information, Usage Data, and Tracking Data is collected when you visit the Company Site.
2. PERSONAL INFORMATION COLLECTED BY THE COMPANY SITE
a. Definition. Except in jurisdictions where applicable law requires a different definition, “Personal Information” collected by the Company Site means information about an individual that can be used to identify that individual. Your Personal Information includes your name, email address, telephone number, and postal address. It also includes any information that we have associated with your Personal Information. For visitors who access the Company Site from California, the European Economic Area, Switzerland, and the UK, however, “Personal Information” means data that identifies or can identify a particular user or device, and includes elements of Tracking Data and Usage Data as described in Section A.3. below.
b. Personal Information Collected by the Company Site. FXM, or its service providers on FXM’s behalf, collects Personal Information from you when you engage in any of the following activities on the Company Site:
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Request information about a product or service on the Company Site.
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Register on the Company Site for emails, reports, newsletters or other communications.
We may supplement the Personal Information that you submit on or through the Company Site with information from other sources, offline and online.
c. How We May Use Personal Information Collected on the Company Site. We use the Personal Information that you provide on the Company Site for the following activities:
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Provide the services or messages that you request (e.g., a meeting, demo, or more information).
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Send you administrative information, including information regarding changes to the Company Site’s terms, conditions and policies.
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Personalize your experience on the Company Site.
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Send you ads and other marketing messages about the FXM Services.
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For our business purposes, such as data analysis, audits, developing new products, enhancing the Company Site, improving our services, and identifying usage trends and determining the effectiveness of our marketing.
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As we believe appropriate (a) to comply with applicable law and legal process, including to respond to valid requests by public authorities (for example, a court, government agency, or law enforcement), (b) to enforce our terms and conditions, (c) to prevent or investigate possible wrongdoing in connection with the Company Site or Services and the like, (d) to protect our operations or those of our affiliates, (e) to protect our rights, property, privacy, safety, or that of our affiliates, you or others, or (f) to allow us to pursue available remedies or limit the damages that we may sustain (these purposes, collectively, the “Compliance Purposes”).
Note to visitors to the Company Site from the EEA, Switzerland, or the UK: FXM processes, as the data controller, the Personal Information we receive on the Company Site from visitors from the European Economic Area, Switzerland, or the UK on one or more of the following legal grounds:
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You provided your consent;
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It is necessary for our contractual relationship;
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The processing is necessary for us to comply with our legal or regulatory obligations; and/or
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The processing is in our or a relevant data controllers’ legitimate interest, for instance, where we use data to protect the security and integrity of our systems and to provide services or other benefits.
d. When We May Disclose Personal Information Collected on the Company Site. The Personal Information that you provide to the Company Site may be disclosed:
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To Our Service Providers. FXM uses third-party service providers for a variety of services, including web hosting, customer relationship management, data analysis, IT infrastructure, IT services, customer service, email delivery, auditing, security, fraud, marketing the FXM Services, and other services. Our Company Site, for example, is built on the technology platform of HubSpot, one of our third-party service providers. These third parties may have access to your Personal Information to perform these tasks on our behalf.
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In a Transfer of Business. To a third party to which we have transferred our business, assets or stock if FXM is involved in a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of some or all of our business, assets or stock (including in connection with any bankruptcy or similar proceeding).
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As we believe appropriate for Compliance Purposes.
e. How Long We Retain Personal Information Collected on the Company Site. We retain the Personal Information collected on the Company Site for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required for the security or integrity of the Company Site, or to comply with our legal obligations, resolve disputes, or enforce our legal agreements or policies. Like other websites, the Personal Information collected by the Company Website are stored in “log files.”
f. No Sensitive Information. You are prohibited from disclosing to the Company Site any sensitive Personal Information. Examples of sensitive Personal Information include detailed personal financial information, health information, information related to racial or ethnic origin, political opinions, religion or other beliefs, criminal background, and trade union membership.
3. USAGE DATA AND TRACKING DATA COLLECTED ON THE COMPANY SITE
a. Definitions.
“Usage Data” are the information that your browser automatically sends each time your browser or device interacts with the Company Site. Usage Data is data in the “IP (Internet protocol) header” and is necessary to send data from one device to another on the Internet.
“Tracking Data” are the information collected by the cookies, pixel tags, scripts, and other tracking technologies that the Company Site uses to keep track of visitor activity.
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Cookies are small files that contain a small amount of data, typically a unique identifier. They are sent to your browser by a web server, and are stored on your device. Our Company Site uses cookies.
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Other tracking technologies, in the context of the Company Site, include pixel tags and scripts, and are used to track usage and performance.
b. Usage Data and Tracking Data Collected by the Company Site.
Usage Data. In the table below, FXM summarizes the information collected automatically by the Company Site. Some of this information is considered personal information under applicable law (in other words, information that itself may identify a unique individual or can be linked back to an individual).
Tracking Data. In the table below, FXM summarizes the information collected by the Company Site. Some of this information is considered personal information (that is, information that itself may identify a unique individual or can be linked back to an individual) under applicable law by the Company Site. Some of this information is considered personal information (that is, information that itself may identify a unique individual or can be linked back to an individual) under applicable law.
Like other websites, the Usage Data and Tracking Data collected by the Company Website are stored in “log files.”
Note to visitors to the Company Site from the EEA, Switzerland or the UK: For Company Site visitors from the EEA, Switzerland or the UK, note that FXM cookies, IP addresses, unique device IDs, and other elements of Usage Data and Tracking Data are defined as Personal Information under the GDPR or other applicable law, and will be handled by FXM as Personal Information.
Usage Data and Tracking Data are collected from the Company Site by FXM, and by our service providers on our behalf, in the following situations:
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When your browser or device sends it. Standard information is sent by most browsers. This information includes your IP address, device type, screen resolution, operating system version, Internet browser type and version.
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Through web technologies. We and our service providers may use cookies, pixel tags, and other similar technologies to, among other things, facilitate your access to the Company Site, present you with more tailored information about our products and services, and collect and store information about your use of the Company Site.
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When you volunteer it. You may volunteer information, such as your preferred means of communication. Unless combined with Personal Information, this information does not personally identify you or any other visitor of the Company Site.
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Through activity reports. Information about how you interact with the Company Site is collected with every visit, and is used to determine usage levels, diagnose server problems, and operate and maintain the Company Site.
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By aggregating information. We may aggregate information collected by the Company Site. Aggregated information will not include information that personally identifies you or any other visitor of the Company Site.
c. How We May Use and Disclose Usage Data and Tracking Data. We may use and disclose Usage Data and Tracking Data collected on the Company Site for any purpose permitted by applicable law.
Note: If we are required by applicable law to treat any element of Usage Data or Tracking Data as Personal Information, then we will handle those elements as Personal Information. If we combine any Usage Data or Tracking Data with Personal Information, we will treat the combined information as Personal Information as long as it is combined.
4. YOUR CHOICES ON THE COMPANY SITE
a. Cookies on the Company Site. When you visit the Company Site, you are notified that the Company Site uses cookies. However, if you choose to set your browser to decline cookies, then some or all of the features, functionality and offers available through the Company Site may not be available to you.
b. Use of Your Personal Information on the Company Site. You may opt-out from receiving marketing-related email messages from us either by using the unsubscribe mechanism provided in the message or by emailing us at Privacy@FXM.co. If you opt out from receiving marketing-related messages from us, we may still send administrative messages to you. You cannot opt out from receiving administrative messages.
The Company Site does not support the Do Not Track browser setting.
c. Privacy Choices for California Residents. The California Consumer Privacy Act of 2018 (“CCPA”), effective on January 1, 2020, provides Users who are California residents with rights regarding their personal information. This Section D describes your CCPA rights and explains how to exercise those rights.
Access to Specific Information and Data Portability Rights. By following this procedure, a California-based User may request certain information from FXM about our collection and use of your personal information in the preceding twelve (12) months:
·Email Privacy@FXM.co from the email address that you have previously provided to the Company Site. We may ask for additional information to verify your request.
·Within ten (10) business days following your verified request, FXM will send to you via the email address you provided the Personal Information collected by the Company Site about you, as required by the CCPA (also called the “CCPA Information”).
Right to Request Deletion The CCPA provides the right to request the deletion of the personal information collected by the Company Site. Note that this right is subject to the exceptions listed in the CCPA. Email Privacy@FXM.co if you want to request that FXM delete the Personal Information collected by the Company Site prior to your request. Note that if you submit your Personal Information to the Company Site in the future, the Company Site will have again collected your Personal Information.
No Sale of Personal Information. FXM does not sell the Personal Information of visitors to the Company Site.
Non-Discrimination. FXM will not discriminate against an individual for exercising any of his or her CCPA rights.
Non-Discrimination. FXM will not discriminate against an individual for exercising any of his or her CCPA rights.
B. Third-Party Service Providers
FXM uses third-party tools and services on the Company Site to measure how the Company Site is used, and to help FXM to market the FXM Services using interest-based advertising. FXM allows these service providers to use their tracking technologies to collect information on the Company Site. For more information about interest-based advertising and to understand your right to opt-out from these practices, please visit http://www.aboutads.info/choices/. These services are hosted by the third parties who provide them, and your interactions with these features are governed by the privacy policies of the third parties providing them. These services include, but are not limited to, those below.
Google. FXM may integrate the features of the Company Site with analytics tools and applications offered by Google. For more information about Google’s information practices from the Company Site, please visit https://policies.google.com/technologies/partner-sites.
C. Transfer of Information
FXM works with global companies and technologies, and we may need to transfer your Personal Information outside of the country from which it was originally provided. This transfer may be between FXM-affiliated companies or to third parties that we work with who are likely located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we process that data, including Personal Information, in the United States.
D. Other Information
1. ABOUT DATA SECURITY.
FXM employs commercially reasonable security measures to prevent the loss, misuse or alteration of information collected by the Company Site, and FXM Technology. However, no data transmission over the Internet or data security system can be guaranteed to be 100% secure.
2. LINKS TO OTHER SITES.
Our Company Site can contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.
3. CHILDREN'S PRIVACY.
The Company Site is not targeted to anyone under the age of 13 ("Child" or “Children”). We do not knowingly collect Personal Information from Children.
4. USER ACCESS TO PERSONAL INFORMATION COLLECTED BY THE COMPANY SITE.
If you would like to access, change, or delete the Personal Information that you have previously provided to the Company Site, contact us by emailing us at Privacy@FXM.co to make the requested changes. You may be asked to verify your identity for anti-fraud purposes. Once verified, we will comply with your request as soon as reasonably practicable. If you have requested that some Personal Information be deleted, note that we may need to retain some of the information for backup or Compliance Purposes. In addition, there could remain residual traces of the deleted Personal Information in our databases and other records. We are not responsible for changing or deleting information from the databases of third parties that have previously accessed your information.
E. How to Contact FXM
If you have any questions about this Privacy Policy, please contact us at Privacy@FXM.co.