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Finance x Media

Today’s $800B media market is financed and paid for like a cottage industry - highly manual, redundant, costly and inefficient. FxM is the solution.

 

FxM is FinTech for Media, reinventing the financial backbone of the media supply chain with a singular focus on the capital, liquidity, and payment challenges of today’s CMO, CFO and Procurement professionals.

Connecting the advertising ecosystem to new sources of capital and financial innovation, our solutions address long-standing AdTech and media pain points, including sequential liability with long payment terms, complex and multi-party reconciliations, working capital issues, and redundant and costly financings of the same media dollar.

Our solutions are operationally seamless, work within your existing processes and platforms,

and are remarkably easy to execute.

Why FxM

FxM is addressing
the hidden
‘Ad Financing Tax’
that is costing advertisers $30B annually

 Without FxM

Sequential Payments
Redundant Financings
Complex Reconciliat
ions


Slow
Costly
Inefficient
 With FxM

Global Factoring
Incentive Marketplace

Streamlined Payments
Embedded Into Ecosystem


Speed
Flexibility
Savings

Why FxM?

Digital media has a growing payments and financing problem.

Legacy payment processes are cumbersome, reduce visibility and control on where budgets go, and trigger serious working capital issues for companies across the supply chain. Rising interest rates and ever-extending payment terms (180+ days) are worsening the pain. 

 

With sequential liability and each company in the supply chain managing their working capital needs in isolation, the same media dollar is often financed multiple times, adding up to billions in unnecessary costs ultimately paid for by advertisers. 

 

This is the hidden 'Ad Financing Tax'.

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Solutions

FxM's two core solutions – SCF+ and P2P – are purpose-built to inject liquidity, flexibility, and payment efficiency into the digital media ecosystem. Both solutions are designed to be operationally seamless, work across all DSPs and SSPs, and easy to execute.

Allocation

Supply Source Rationalization

FxM rationalizes supply sources to consolidate ad spend and deliver savings and efficiency

Financing

Supply Chain Financing

FxM leverages advertisers A/P as collateral to accelerate payments in exchange for discounts

Buyers:

Pay Slower
Pay Less ($$ / benefits)

 

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Suppliers:

Get paid faster
Get more demand

 

Supply efficiency and option to finance

Payments

Procure-to-Payments Platform

FxM will automate invoicing, compliance, and payments across the ecosystem, reducing cost and enhancing transparency.

Buyers:

Automated Compliance
Governance & transparency

 

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Suppliers:

Simplified reconciliations
Accurate payments

 

Simplify payments across the supply chain

In addition to our core SCF+ and P2P offerings, FxM provides a range of media-tailored capital and payment services, including Receivables Financing, Factoring, and Revenue-Based Financing. All financing solutions are executed in

coordination with our London-based global capital partners.

Benefits

FxM's solutions bring tangible benefits to Media Buyers and Media Suppliers / Vendors

Media Buyers
Advertisers
Agencies

Pay Fast or Slow

Choose to pay for media at the pace that fits

your needs

Get Discounts on Media

Get cash back on your

media spend, up to 5%

Improve Cash Flow

Get greater control

over your payments

Strengthen

Supply Chain

Suppliers get paid faster, without risk

Governance and Transparency

Accelerated, guaranteed payments reduce cash flow risk

Payment Automation

Simplify reconciliation and payment process, reducing overhead

Media Suppliers
DSPs
SSPs
Publishers

Get Paid Fast

Accelerated payment, guaranteed; no sequential payment risk

Grow Wallet Share

Leading advertisers incentivized to spend more with you

Improve Preference and Yield

Ability to pay your suppliers faster; get preferred pricing/inventory

Diversify Financing

FxM serves as off-balance sheet financing partner to complement ABL, etc.

Accept Slow Payers

No more concerns about terms, accept even

slow payers

Payment Automation

Simplify reconciliation and payment process, reducing overhead

Team

Team

Dedication. Expertise. Passion.

FxM’s adtech and finance veterans form a team that understands the media ecosystem and the equation between buyers, sellers, and financial institutions.

EXECUTIVE TEAM

Joe Zawadzki
Executive Chairman
  • LinkedIn
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Patrick Dolan
Business Operations
  • LinkedIn
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Elizabeth Wang
Legal and Ethics
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Topher Balzan
Solutions
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Iris Cohen Carmel
Corporate Operations
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Dawn West
Administration
  • LinkedIn
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Khatidja Ajania
Partnerships
  • LinkedIn
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Anudit Vikram
Product & Tech
  • LinkedIn

BOARD

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Sean Cohan
Nielsen, H&R Block, Accuweather
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Mike Shehan
SpotX
  • LinkedIn
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David Doft
Emerald, MediaMath
  • LinkedIn

EXPERT ADVISORS

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Lou Paskalis
Bank of America, MMA
  • LinkedIn
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Joanna Lambert
Yahoo, NPR, Paypal
  • LinkedIn
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Carlos Ruiz
Goldman Sachs
Anchorage Capital
  • LinkedIn
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Michael Llodra
JP Morgan, Wells Fargo
  • LinkedIn
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John Lane
AOL, [x+1]
Charles Schwab
  • LinkedIn
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Mark Higgins
JP Morgan Chase,
Goldman Sachs
  • LinkedIn
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Paul Perkins
Citibank, Chase,
Shearson Lehman
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Ken Rona
Chalice, Turner
  • LinkedIn
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Andrew Altersohn
AdFin, SportsBiz
  • LinkedIn
Contact

Get in touch

Interested to learn more or join as a participating media buyer or supplier? 

Or email us at info@fxm.co ... we'd love to hear from you!

Thanks! We'll keep you in the loop!

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