Finance x Media
Today’s $800B media market is financed and paid for like a cottage industry - highly manual, redundant, costly and inefficient. FxM is the solution.
FxM is FinTech for Media, reinventing the financial backbone of the media supply chain with a singular focus on the capital, liquidity, and payment challenges of today’s CMO, CFO and Procurement professionals.
Connecting the advertising ecosystem to new sources of capital and financial innovation, our solutions address long-standing AdTech and media pain points, including sequential liability with long payment terms, complex and multi-party reconciliations, working capital issues, and redundant and costly financings of the same media dollar.
Our solutions are operationally seamless, work within your existing processes and platforms,
and are remarkably easy to execute.
FxM is addressing
the hidden ‘Ad Financing Tax’
that is costing advertisers $30B annually
Without FxM
Sequential Payments
Redundant Financings
Complex Reconciliations
Slow
Costly
Inefficient
With FxM
Global Factoring
Incentive Marketplace
Streamlined Payments
Embedded Into Ecosystem
Speed
Flexibility
Savings
Why FxM?
Digital media has a growing payments and financing problem.
Legacy payment processes are cumbersome, reduce visibility and control on where budgets go, and trigger serious working capital issues for companies across the supply chain. Rising interest rates and ever-extending payment terms (180+ days) are worsening the pain.
With sequential liability and each company in the supply chain managing their working capital needs in isolation, the same media dollar is often financed multiple times, adding up to billions in unnecessary costs ultimately paid for by advertisers.
This is the hidden 'Ad Financing Tax'.
Solutions
FxM's two core solutions – SCF+ and P2P – are purpose-built to inject liquidity, flexibility, and payment efficiency into the digital media ecosystem. Both solutions are designed to be operationally seamless, work across all DSPs and SSPs, and easy to execute.
Allocation
Supply Source Rationalization
FxM rationalizes supply sources to consolidate ad spend and deliver savings and efficiency
Financing
Supply Chain Financing
FxM leverages advertisers A/P as collateral to accelerate payments in exchange for discounts
Buyers:
Pay Slower
Pay Less ($$ / benefits)
Suppliers:
Get paid faster
Get more demand
Supply efficiency and option to finance
Payments
Procure-to-Payments Platform
FxM will automate invoicing, compliance, and payments across the ecosystem, reducing cost and enhancing transparency.
Buyers:
Automated Compliance
Governance & transparency
Suppliers:
Simplified reconciliations
Accurate payments
Simplify payments across the supply chain
In addition to our core SCF+ and P2P offerings, FxM provides a range of media-tailored capital and payment services, including Receivables Financing, Factoring, and Revenue-Based Financing. All financing solutions are executed in coordination with our London-based global capital partners.
Benefits
FxM's solutions bring tangible benefits to Media Buyers and Media Suppliers / Vendors
Media Buyers
Advertisers
Agencies
Pay Fast or Slow
Choose to pay for media at the pace that fits
your needs
Get Discounts on Media
Get cash back on your
media spend, up to 5%
Improve Cash Flow
Get greater control
over your payments
Strengthen
Supply Chain
Suppliers get paid faster, without risk
Governance and Transparency
Accelerated, guaranteed payments reduce cash flow risk
Payment Automation
Simplify reconciliation and payment process, reducing overhead
Media Suppliers
DSPs
SSPs
Publishers
Get Paid Fast
Accelerated payment, guaranteed; no sequential payment risk
Grow Wallet Share
Leading advertisers incentivized to spend more with you
Improve Preference and Yield
Ability to pay your suppliers faster; get preferred pricing/inventory
Diversify Financing
FxM serves as off-balance sheet financing partner to complement ABL, etc.
Accept Slow Payers
No more concerns about terms, accept even
slow payers
Payment Automation
Simplify reconciliation and payment process, reducing overhead
Team
Dedication. Expertise. Passion.
FxM’s adtech and finance veterans form a team that understands the media ecosystem and the equation between buyers, sellers, and financial institutions.
EXECUTIVE TEAM
Joe Zawadzki
Executive Chairman
Jeffrey Hirsch
Chief Executive Officer
Patrick Dolan
Chief Operating Officer
Topher Balzan
Chief Solutions Architect
Iris Cohen Carmel
Chief Development Officer
Dawn West
Chief Administrative Officer
BOARD
Sean Cohan
Nielsen, H&R Block, Accuweather
Mike Shehan
SpotX
David Doft
Emerald, MediaMath
EXPERT ADVISORS
Lou Paskalis
Bank of America, MMA
Paul Perkins
Citibank, Chase,
Shearson Lehman
Carlos Ruiz
Goldman Sachs
Anchorage Capital