New Home | FXM

Media on Your Terms

FinTech for Media

Financing and Payment Innovation for the Media Supply Chain

FxM puts marketers in control

Adtech fragmentation often disrupts media spend coordination, leading to inefficiencies in payment workflows. CMOs increasingly seek independent management solutions, which FxM provides through a centralized platform.

The media payment chain is broken

Media buyers need extended terms, while content providers require timely payments. FxM's solutions ensure smoother transactions and relationships within the ecosystem.

Improved Governance and Transparency

This includes addressing issues like prolonged payment terms and working capital challenges. Our solutions seamlessly integrate with existing processes, providing enhanced financial flexibility for stakeholders.

Why FxM

FxM Targets the Hidden ‘Ad Financing Tax’ Draining $30B Annually

Digital media has a growing payment and financing problem.

The digital media industry is facing an increasingly significant payment and financing challenge. Outdated payment methods are cumbersome, leading to severe working capital problems for companies involved in the supply chain. Rising interest rates and the trend of extending payment terms to over 180 days exacerbate the situation.

Compounding the issue is the practice of sequential liability, where each company in the supply chain manages its working capital independently. Consequently, the same media dollar is frequently financed multiple times, resulting in billions of dollars in unnecessary costs.

This is the hidden “Ad Financing Tax”.

FxM Empowers Marketers to Directly Harness the Power of Their Media Spend

Digital media is highly fragmented, and disparate procurement plans add complexity.

The digital media landscape is fragmented and complex; adding disparate procurement plans increases the complexity even more. By placing control in the hands of CMOs rather than adtech platforms, marketers can effectively harness their spending power and ensure a fair exchange of value.

Moreover, marketers require the flexibility to direct their spending towards publishers that align with their specific goals regarding quality, diversity, or carbon efficiency.

FxM Provides Two Core Solutions

FxM's Allocation and SCF+ solutions streamline operations and enhance liquidity in the digital media ecosystem.

Optimize Media Spend with FxM Allocation

1

Allocation enables enterprise marketers to optimize their media spend for significant cost savings and enhanced outcomes. FxM's Allocation module consolidates volume-based buying deals, empowering marketers with control instead of relying on fragmented adtech platform programs.

Streamline Payments with FxM SCF+

2

SCF+ is a media-specific version of traditional Supply Chain Financing, utilizing advertisers' payables as collateral to expedite payments for suppliers. This approach consolidates advertiser spend, increases supplier share of wallet, and facilitates wholesale pricing and other advantages passed on to advertisers.

FxM Solution

Empowering Speed, Savings, Flexibility, & Efficiency

Modern Supply Chain Financing & Payment Automation

Benefits of FxM

Media Buyers

Advertisers & Agencies

Pay Fast or Slow
Choose to Pay for Media at the Pace that Fits your Needs
Payment Automation
Simplify the Reconciliation and Payment processes
Get Discounts on Media
Get $$ Back on Your Media Spend, up to 5%
Improve Cash Flow
Get Greater Control Over Your Payments
De-risk Supply
Know and Control Who You Spend Your $ With
Strengthen Supply Chain
Suppliers Get Paid Faster, Without Risk
Governance & Transparency
Know Where Every $ Goes, Automate Auditing and Benchmarking

Media Suppliers / Vendors

DSPs, SSPs & Publishers

Get Paid Fast
Accelerated payment, guaranteed; No sequential payment risk
Payment Automation
Simplify the Reconciliation and Payment processes
Grow Share of Wallet
Leading Advertisers incentivized to spend more with you
Improve Preference & Yield
Ability to pay your suppliers faster; get preferred pricing/inventory
Accept Slow Payers
No more concerns about terms; Accept demand from even slow payers
Improve Cash Flow & Forecastability
Accelerated, guaranteed payments reduce cash flow risk
Diversify Financing
FxM serves as off balance sheet financing partner to complement ABL, etc.

FxM Team

Dedication. Expertise. Passion.

FxM’s adtech and finance veterans form a team that understands the media ecosystem and the equation between buyers, sellers, and financial institutions.